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Hospital Marketing: Strategy First, Social Media Second
Social media is not the answer to marketing woes. But a strong, strategic plan is. “TGIF” – that’s Twitter, Google, the Internet and Facebook. And listening to some people you might get the...
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Healthcare Marketing: Don’t Shortchange Your Hospital’s Positioning Statement
Brand positioning statements need to be simple and powerful. But they also must connect emotionally. The best ones always do. What are some of the great positioning statements of all times? I bet...
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